Professional Profile
A straightforward person with over 8 years of Product Management experience in dynamic tech environments, ranging from start ups to major players in the travel industry.
Expert in understanding and addressing customer challenges effectively through collaborative teamwork. Known for a strong "proof of concept" approach and a good sense of humour!
Experience
Senior Product Manager - Booking Success Team
Your.Rentals, Malmö
Sept 2022 - Oct 2024
Oversaw the overall product vision, strategy, roadmap, and feature definition for the entire product.
Expanded the product team from a few developers to a full cross-functional team of 8 members.
Contributed to the growth of the product, increasing rental listings from 4,000 to 20,000.
Instilled a company-wide "proof of concept" mentality by implementing analytics using AWS QuickSight and Hotjar.
Product Manager
Your.Rentals, Malmö
Feb 2018 - Sept 2022
Responsible for the strategy and software delivery of the ‘User Onboarding’ and ‘Customer Success’ components of the product.
Work within a cross-functional, agile team comprising 5 developers, a designer, and a data analyst across Malmö and Hanoi.
Successfully launched 20+ features and functionalities, resulting in increased booking revenue and user satisfaction.
Initiated the implementation of AI solutions to simplify the creation of high-quality vacation rental profiles for users.
Team Lead - Descriptive Content
trivago GmbH, Düsseldorf
Jan 2014 - Oct 2017
Responsible for strategy and vision of all text content and software development of the team.
Overall topic development: strategy, testing & end to end processes.
Working with a team of 5 project managers and 150 writers on several textual content types, such as hotel descriptions and guest reviews.
Responsible for product management, working with a scrum team of 4 developers on software to help trivago users find their ideal hotel.
SEO Specialist Benelux
EuroRelais BV, Groningen
Jan 2010 - Oct 2012
Set up and managed their SEO campaign for the Dutch market.
Improved visibility of main keywords by organically building a large linking network with other holiday home websites.
Created a travel and photography website linked to EuroRelais, with 8.000+ visitors per month and nominated for Dutch travel award.
Trained and supervised new SEO specialists in the company.
Education
Master Degree - International Marketing
Mälardalen University, Västerås (SE)
2012 - 2013
Master thesis:
“Customers’ Selective Perception of Online Word of Mouth”
Bachelor Degree - Management & Economics
Hanze University, Groningen (NL)
2008- 2012
Extra courses:
Cross Cultural Differences, Strategic International Management, International Marketing, Customer Behaviour
Languages
Dutch - Primary fluency
English - Bilingual fluency
Swedish - Professional working proficiency
German - Limited working proficiency